综观浙江文化发展历程,15年间从文化大省到强省到文化浙江建设,是不同阶段对文化的新要求。从字面理解,文化大省重规模,文化强省重质量,而文化浙江,更多地侧重于化字,注重于文化对整个经济社会细无声的润泽。文化浙江的提出,体现了浙江在高水平实现“两个一百年”奋斗目标新征程中的文化自信和文化担当。电影作为广受大众欢迎的文化消费方式,在经济和文化全球化背景下,越来越成为世界各国和地区输出价值 Looking at the history of Zhejiang’s cultural development, 15 years from a province of culture to a province of culture and cultural development in Zhejiang Province is a new phase of cultural demands. From a literal understanding, culture is big and heavy, and culture is strong, while culture Zhejiang focuses more on words and emphasizes culture silently moisturizing the economy as a whole. The proposal of culture Zhejiang embodies the cultural self-confidence and cultural commitment of Zhejiang in achieving the new goal of “two hundred-year-long” goals at a high level. As a widely popular cultural consumption mode, the movie is increasingly becoming the export value of countries and regions in the world under the background of economic and cultural globalization