在激烈的市场竞争环境下,品牌作为企业一笔巨大的无形资产,在企业发展中起着越来越重要的作用,强化品牌营销与管理是企业立于不败之地的重要法宝。本文就品牌营销系统中品牌定位与设计、品牌宣传与推广、品牌更新于延伸、品牌危机的防范与保护等方面的问题进行深入探讨。 In the fierce market competition environment, the brand as a huge intangible asset of the enterprise plays an increasingly important role in the development of the enterprise. Strengthening brand marketing and management is an important magic weapon for the enterprise to be invincible. This article discusses in depth the issues of brand positioning and design, brand promotion and promotion, brand renewal and extension, brand crisis prevention and protection in the brand marketing system.