旅游文化是旅游业发展的核心灵魂,以旅游文化引领旅游支柱产业发展,推动我国旅游业又快又好发展,把握旅游文化的内涵,并采取有效策略,推动我国旅游业又快又好发展。我国已成为世界旅游大国,每年出入境人数保持快速增长,国内旅游业方兴未艾,各个省市纷纷在主流媒体做旅游广告,大力扶植旅游业发展。旅游文化是在旅游实践活动中形成的东道文化、客源文化以及服务文化的综合体,旅游文化是旅游业发展的核心灵魂。以旅游文化引领旅游支柱产业发展,实现旅游产业的软件服务与硬件产业的协调安防展,推动我国旅游业又快又好发展。 Tourism culture is the core soul of tourism development. It leads the development of tourism pillar industry with tourism culture, promotes the fast and sound development of tourism in our country, grasps the connotation of tourism culture and adopts effective strategies to promote the fast and sound development of tourism in our country. China has become a big tourist country in the world. The number of immigrants entering the world keeps growing rapidly each year. Domestic tourism is booming. Various provinces and municipalities have made travel advertisements in the mainstream media in order to vigorously support the development of the tourism industry. Tourism culture is a combination of host culture, tourist culture and service culture formed in the practice of tourism. Tourism culture is the core soul of tourism development. To lead the development of tourism industry pillar of tourism culture, tourism industry to achieve the coordination of software services and hardware security exhibition, to promote the rapid and good development of China’s tourism industry.