北京作为全国文化中心虽然文化资源丰富,但其建设文化市场的真正比较优势在于北京拥有的巨大文化消费潜力,这是北京在中国文化“走出去”中实现自己价值定位的重要基础。近年来,北京文化市场日趋繁荣,文化活动参与人次不断增加,演艺、广播影视、图书出版等主要行业收益持续增长,不断有国际文化企业与北京文化企业开展文化贸易,北京文化产品与 Although Beijing is rich in cultural resources as a national cultural center, its real comparative advantage in building a cultural market lies in its enormous potential for cultural consumption. This is an important basis for Beijing to realize its own value orientation in Chinese culture “going out ”. In recent years, the cultural market in Beijing has been booming and the number of people engaged in cultural activities has been on the increase. The revenue from major industries such as acting, radio, film and television, and book publishing continued to grow. There are also international cultural enterprises and cultural enterprises in Beijing carrying out cultural trade and cultural products