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改革开放以来,我国的酒店业得到了快速的发展,特别是近10年以来,国际上著名的酒店管理集团开始大量的进入中国酒店市场。作者通过在法国留学的经历,了解在欧洲处于垄断地位的雅高国际酒店集团,通过分析雅高国际酒店集团的品牌及其优势,希望能从雅高酒店集团的品牌战略中能给我国酒店行业的发展得到些启发。
Since the reform and opening up, China’s hotel industry has been rapid development, especially in the past 10 years, the international well-known hotel management group began a large number of Chinese hotel market. Through the experience of studying abroad in France, the author understands that Accor International Hotels Group, which is in a monopoly position in Europe, through analyzing the brand and its advantages of Accor International Hotels Group, hoping to get the development of China’s hotel industry from the brand strategy of Accor Hotels Group Some inspiration.