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文化创意旅游,对于那些缺乏优质传统旅游资源或者传统旅游资源缺乏较高吸引力的城市而言,提供了一个发展旅游产业的新方向。常州通过文化创意发展旅游业的成效明显,在长三角地区乃至全国具备较高的知名度,甚至有业界提出“常州模式”一说。然而鲜有理论方面的总结与归纳,即便有也缺乏深度。另外,本文还讨论常州发展文化创意旅游发展的可行性因素和关键因素,以期为其他兄弟城市创新发展旅游业提供借鉴意义。
Cultural and creative tourism provides a new direction for the development of the tourism industry for those cities that lack high-quality traditional tourism resources or lack the traditional attractiveness of tourism resources. Changzhou has achieved remarkable results in developing tourism through cultural and creative activities and has a high reputation in the Yangtze River Delta and even in the whole country. Some even put forward the “Changzhou Model”. However, there is little theoretical summary and induction, if any, lack of depth. In addition, this article also discusses the feasibility and key factors for the development of cultural and creative tourism in Changzhou, with a view to providing reference for the innovation and development of tourism in other fraternal cities.