销售增长是中小企业最关心的事情,但是他们对销售方式的运用实在太简单,太粗放,往往自认为是即时见效的方式,结果却损害了销售的持续性增长,最终形成了无法突破的销售瓶颈。营销管理是销售工作的核心,只有建立良好的管理基础,销售才能获得持续的增长。 Sales growth is the primary concern for SMEs, but their use of sales methods is too simple and too extensive, often considered as an immediate and effective way, but the results have undermined the sustained sales growth, and ultimately the formation of an unspeakable sales bottleneck. Marketing management is the core of sales, and only by establishing a sound management foundation can sales continue to grow.