随着市场经济的迅速发展和报刊媒介管理体制改革的进一步深化 ,各种报刊媒介之间竞争也日益加剧 ,报刊界的经营管理者们普遍感到压力越来越重 ,生存和发展成为报刊行业亟待解决的问题。一个刊物生存发展的根本在于读者。同类刊物或同一个选题的图书 ,社会效果大不相同。编辑要 With the rapid development of the market economy and the further deepening of the reform of the press media management system, the competition among various newspapers and periodicals has also become more and more aggravated. Pressures and press operators are generally under increasing pressure to survive and develop in the newspaper industry. solved problem. The essence of a magazine survival and development lies in the reader. Similar publications or books with the same title have very different social effects. Editor wants