新闻受众是广播电视新闻节目的传播对象,服务对象。检验广播电视新闻节目传播效益的一个重要标准,就是衡量其在多大程度和多大范围满足新闻受众的需要。李瑞环同志说:“随着经济的发展,生活的改善,人民群众日益求新、求美、求知、求乐,对广播电视节目的思想性和艺术性的要求越来 News audiences are the broadcast objects and service objects of radio and television news programs. An important criterion for testing the effectiveness of radio and television news programs is to measure the extent and range to which they serve the needs of news audiences. Comrade Li Ruihuan said: "With the economic development and the improvement of living standards, the people are constantly seeking new ideas, seeking beauty, seeking knowledge and seeking happiness. The demand for the ideological and artistic qualities of radio and television programs has come