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有人开玩笑说,亚特兰大奥运会应当改名为“耐克运动会”,因为耐克这个著名的美国品牌已占领了国际体坛。从拉美到亚洲耐克无处不在。耐克公司在欧洲的销售额很快会超过100亿法郎,比1988年该公司的全球销售额还多。耐克市场主管里兹·多兰说,虽然消费者们的兴趣相似,但他们生活在不同的国家里,所以我们要放眼全球,但在各国的经营模式是不同的。耐克在各地支持了大量的体育活动,想成为各国体育组织的一部分。耐克与第一运动耐克公司在全球拓展活动的领头羊是足球。“这对我们太重
Someone joked that the Atlanta Olympics should be renamed the Nike Games because Nike, the famous American brand, has occupied the international sports scene. From Nike to Asia, Nike is everywhere. Nike’s sales in Europe will soon exceed 10 billion francs, which is more than the company’s global sales in 1988. Rick Dolan, head of marketing at Nike, said that although consumers have similar interests, they live in different countries, so we have to look at the world, but the business models in different countries are different. Nike supports a large number of sports activities in various places and wants to become a part of sports organizations in various countries. Nike and the first sports Nike company leader in global expansion activities is football. "This is too heavy for us