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特许经营的商业模式在中国正迅速发展。特许经营的客体是一些知识产权的组合,因此特许经营也被认为是一种特殊的知识产权。作为一种特殊的知识产权,特许经营也具有知识产权对象的专有性,或者说独占性。特许权人对其智力性成果的独占性使用所产生的市场力量就会产生一定的市场支配力,如果特许权人滥用了这种优势的市场支配地位不合理地限制了竞争就会引起反垄断法的关注。本文对特许经营中可能存在的反垄断问题及其豁免进行了探讨,并对我国反垄断经营的现状和相关立法规定进行了分析与评价。
Franchise business model is rapidly developing in China. The object of franchising is a combination of intellectual property rights, so franchising is also considered a special kind of intellectual property. As a special type of intellectual property, franchising also has the exclusive, or exclusive, object of intellectual property. The market power generated by the concessionaire’s exclusive use of its intellectual gains results in a degree of market power that would cause antitrust if the market power of the concessionaire overruled this advantage unreasonably limits competition Law attention. This article discusses the antitrust issues that may exist in franchising and its exemptions, and analyzes and evaluates the status quo and relevant legislative provisions of antitrust management in China.