论文部分内容阅读
中国网球近几年的快速成长有目共睹,但繁荣的背后也有很多令人不能满意的地方,比如,关于中国网球人口、市场消费、发展现状方面的研究一直处于滞后的状态,以至于许多热血人士对网球的投入显得盲目,也让很多对网球市场感兴趣的企业因得不到真实的情况而望而却步。《中国网球发展白皮书》的推出在某种程度上也填补了中国网球发展的一项空白。通过大量的调研,《中国网球发展白皮书》以数据的立场,呈现出了中国网球发展现状。为此,我们采访了白皮书的发布单位关键之道体育咨询公司的CEO张庆。
The rapid growth of Chinese tennis in recent years is obvious to all. However, there are many unsatisfactory places behind prosperity. For example, research on China’s tennis population, market consumption, and development status has been lagging behind so many people The investment in tennis is blind, and many companies interested in the tennis market are discouraged from getting the real picture. To some extent, the launch of “China’s Tennis Development White Paper” also fills a gap in the development of tennis in China. Through a lot of research, “China Tennis Development White Paper” to the data position, showing the status quo of tennis in China. To this end, we interviewed Zhang Qing, the CEO of Sports Consulting Company, the key to the release of the white paper.