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一、竞争情报的概念 什么是企业竞争情报:为了提高企业竞争优势,根据竞争动力(包括非市场因素、行业竞争对手、潜在的竞争对手和本机构的竞争对手)发展可付诸行动的预见的过程。 竞争情报机构采集和生产情报的主要目的,是将这些情报真正用在决策过程中。企业要把完善自身的竞争情报工作视为发展企业核心能力的一部分,将竞争情报与企业的战略和战
First, the concept of competitive intelligence What is the enterprise competitive intelligence: In order to enhance the competitive advantage of enterprises, according to the competitive power (including non-market factors, industry competitors, potential competitors and the organization's competitors) to develop actionable predictions process. The main purpose of intelligence gathering and production intelligence agencies, is to use these intelligences in the real decision-making process. Enterprises should improve their own competitive intelligence work as part of the development of enterprise core competencies, the competitive intelligence and business strategy and war