文化体育用品产业曾被称为是未来最具发展潜力的行业之一,中国文化体育用品产业以200亿美元的保有量高居全球前几位,而且每年还以超过15％的速度在增长。在2002年底,我国文化用品消费突破是1000亿元,在2003年底文化用品消费达到1500亿元,2004年超过1500亿元。 The cultural and sporting goods industry was once described as one of the industries with the most potential for development in the future. China’s cultural and sporting goods industry ranks top in the world with a holding value of 20 billion U.S. dollars and is growing by more than 15% every year. By the end of 2002, the spending of cultural goods in our country exceeded 100 billion yuan. At the end of 2003, the consumption of cultural articles reached 150 billion yuan. In 2004, it exceeded 150 billion yuan.