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本文针对环境艺术与企业形象识别系统的学科独立现象,从高校教学的角度探寻二者的紧密关联,强调企业理念、行为规范、视觉系统在环艺设计各阶段中的主导地位、参照价值和重要意义。同时,主张借鉴CI的创意思维法和企业管理模式有序安排课程,结合实际探讨CI体系下环艺教学的思路与方法,实现学科间的优化组合,探索空间之于企业文化的多元传达。
This article aims at the subject independent phenomenon of environmental art and corporate image recognition system and explores the close relationship between the two from the perspective of university teaching. It emphasizes the dominance, reference value and importance of corporate philosophy, code of conduct and vision system in each stage of the ring art design significance. At the same time, it is advocated that CI should be guided by creative thinking method and enterprise management mode to arrange courses in an orderly manner, and to explore the ideas and methods of HET teaching under the CI system in order to realize the optimal combination of disciplines and explore the multi-communication of space to corporate culture.