志愿者活动不仅在奥运会等大型赛事上发挥着作用,也在商业社会中以自己独特的存在带来令人刮目相看的力量。他们适合什么样的管理方式呢?伦敦奥运会开幕式前,导演丹尼·博伊尔花了4个小时与一万多名志愿者一一握手,以感谢他们的支持与付出。而闭幕式上向7万多志愿者献花的环节,表达着人们对于这些赛场外的英雄的敬意。为期十五天的奥运圣火给人们留下的记忆,除了如火如荼的赛事之外,一 Volunteer activities play a role not only in major events such as the Olympic Games, but also in the business community with their own unique presence brings impressive power. What kind of management do they fit? Before the opening ceremony of the London Olympics, director Danny Boyle spent four hours shook hands with more than 10,000 volunteers to thank them for their support and effort. In the closing ceremony, more than 70,000 volunteers were giving flowers to express their respect for the heroes outside these games. The 15-day Olympic torch leaves people with memories, in addition to the race in full swing, one