通过对５３５名临床医师进行问卷调查，以了解医生接受和初步评价药物信息及改变处方行为的规律和特点。结果显示：３５．０％的医生通过医药学杂志，５５．３％通过厂商的宣传介绍首次获知新药；９０．３％的医生认为最可靠的药品广告是医药学杂志上的广告；７８．３％的医生认为医药学杂志上的综述和论著对新药的评价，最能影响医生开始应用新药；５５．１％的医生认为，在对两种药物进行疗效对比时，自己的临床经验最可信。 Through a survey of 535 clinicians to understand the doctor to accept and preliminary evaluation of drug information and change the prescription behavior and characteristics. The results showed that: 35.0% of the doctors through the Journal of Pharmaceutical Sciences, 55.3% through the manufacturer’s first introduction of new drugs; 90.3% of doctors believe that the most reliable drug ads is the magazine ads; 78.3 % Of the doctors considered the reviews and articles on the evaluation of new drugs in the Journal of Pharmaceutical Sciences were the most influential doctors to start applying new drugs; 55.1% of the doctors believed that their clinical experience was the most credible when comparing the curative effects of the two drugs .