目前,国内外许多企业选择了品牌延伸策略,通过名牌效应的发挥来扩大市场份额,提高市场占有率。但是,品牌延伸需要有一个基本前提,那就是该品牌具有较高的知名度,在消费者心中有很高的地位。而且,品牌延伸实施过程中必须遵循一定的原则,并且必须讲究一定的策略。 At present, many domestic and foreign enterprises have chosen the brand extension strategy, through the brand-name effect to expand market share and increase market share. However, the brand extension needs to have a basic premise, that is, the brand has a high reputation, in the minds of consumers have a high status. Moreover, the brand extension of the implementation process must follow certain principles, and must pay attention to certain strategies.