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引子:观察中国互联网网民在短期(3-5年)的变迁,2003年的非典是一个重要的分水岭。本文以该年为限,观察从2003到2007年,可以明显发现,中国网民(以门户网民为代表)在互联网应用不断丰富的乱花迷眼中,直觉地选择了“娱乐至上”。聊天/交友与游戏已经跃居网民十大网络行为的第一、第二位;在门户网民行为中也位居第一、第三位。(注:非特别说明,本文中的网民:指过去一年使用过互联网的总体。门户网民:指经常访问新浪/搜狐/网易的网民总体。)
Primer: Observing the changes of Internet users in China in the short term (3-5 years), SARS in 2003 is an important watershed. This article is limited to this year. From 2003 to 2007, it is obvious that Chinese Internet users (represented by portals and netizens) have instinctively chosen “entertainment as the top priority ” in the ever-increasing mess of Internet applications. Chat / friends and games have leapt to the first and second Internet users ten network behavior; in the portal netizen behavior also ranked first, third place. (Note: Unless otherwise specified, the term “Internet users in this article refers to the population that used the Internet in the past year.”) Internet users refer to the Internet users who frequently visit Sina / Sohu / Netease.)