论文部分内容阅读
在10月21日举行的2005年度江苏广播电视总台电视广告招商会上，一项新的活动吸引了众多企业主、广告公司和媒体的共同关注，那就是江苏电广播电视总台拿出9个电视广告版块进行公开招标，这在省级电视媒体中尚属首次。实行广告公开招标的好处非常明显：所有参与竞标的企业与广告公司站在同一条起跑线上，不受人情关系的干扰，完全根据自身的实力和实际需求，在预算底线的范围内，现场考察竞争对手策略，灵活变动，购买到合适的广告产品；媒体本身则可以借此避免广告运作的随意性，建立标准的作业流程，并积累起品牌价值，在持续的经营中赢得客户的信赖与忠诚，更好地实现经营目标。
A new event attracted the attention of a large number of business owners, advertising agencies and the media at the 2005 TV station of Jiangsu Radio and Television on January 21 for investment promotion. That is, the Jiangsu Radio and Television General Office came up with 9 This is the first time that a television commercial has been openly tendered in the provincial television media. The advantage of public bidding for advertising is obvious: all bidding companies and advertising companies stand on the same starting line, and are not subject to the interference of human relations. Based on their own actual strength and actual needs, they examine the competition site-wide Adversary tactics, flexible changes, to buy the right advertising products; the media itself can take this to avoid the random operation of advertising, the establishment of standard operating procedures and the accumulation of brand value, in the continued operation to win the trust and loyalty of customers, Better achieve business goals.