何谓组织文化?简言之,就是组织所重视的关键特征和假设,它可以影响利益相关者的态度、行为及努力程度。强组织文化会产生高绩效,但往往也是变革的主要障碍。强组织文化又是组织核心竞争优势的源泉,当杰克韦尔奇执掌通用电气时,将企业文化塑造为征服竞争性的环境, What is organizational culture? In short, the key characteristics and assumptions the organization values, it can influence the attitude, behavior and effort of the stakeholders. Strong organizational culture leads to high performance, but often it is also a major obstacle to change. Strong organizational culture is also a source of organizational core competitive advantage, when Jack Welch in charge of General Electric, the corporate culture as a conquest of the competitive environment,