期刊市场定位的准确与否,在很大程度上决定了期刊的生命力。期刊市场定位的过程,就是期刊逐渐适应特定读者群体的需求并与之磨合互动的过程,也是创造期刊的品牌效应的过程。作为全国工会系统和亿万女职工唯一的女职工期刊《华夏女工》创刊5年来,不断探索自己的角色定位,在实践 Accuracy of the journal market positioning, to a large extent determines the vitality of the journal. The process of journal market positioning is the process that journals gradually adapt themselves to the needs of specific audiences and interact with them. It is also the process of creating the brand effect of journals. As the only female worker magazine of the national trade union system and hundreds of millions of women workers, “Huaxia Women Workers” has continuously explored its own role positioning in practice