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视频分享网站在我国已成为网络传播的主流,培育出网民通过网站收看视频的习惯,创造出了新的互联网传播模式。本文重在考察我国一些有代表性的视频分享网站的基本使用状况,以及青年群体尤其是大学生使用者的认知偏好、态度倾向和行为特征。
Video sharing websites have become the mainstream of internet communication in our country, cultivating the habit of watching video through websites and creating a new internet communication mode. This article focuses on examining the basic usage of some representative video sharing websites in our country, as well as the cognitive preferences, attitude preferences and behavior characteristics of youth groups, especially college students.