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2005年蒙牛集团冠名的“超级女声”着实让蒙牛集团“牛”了一把,成了奶制品业界名副其实的一头“猛牛”。尝到甜头的蒙牛2006除继续赞助“超级女声”外,还胃口大开,借力中央电视台体育频道“城市之间”栏目,结盟国家体育总局,盛装启动了“蒙牛激情08,现在出发”的全民健身活动,让全民共享体育所带来的健康和快乐,并且举办规模一年胜过一年。2007年整个规模将是2006年的5倍,而且时间从4月底延续到10月。另据蒙牛公司规划, 2008年,蒙牛《城市之间》规模将不会小于2007年。许多企业估计都从蒙牛的“牛奶”中嗅到诱人
Mengniu Group in 2005 named the “Super Girl” really let Mengniu Group, “a cow” has become a real dairy industry a “bull.” In addition to continuing to sponsor the “Super Girl”, Mengniu 2006 leaned on the CCTV Sports Channel “Inter-city” column and the State Sports General Administration held a ceremony to launch “Mengniu Passion 08, Now”. National fitness activities, so that all people share the health and happiness brought by sports, and hold the scale of more than a year a year. The overall size in 2007 will be five times that of 2006, and the time will continue from the end of April to October. According to Mengniu company planning, in 2008, Mengniu “city” size will not be less than in 2007. Many businesses estimate that they all smell attractive from Mengniu’s milk