想像可口可乐一样靠卖一个配方和一个红色瓶子,成就一个企业帝国吗?别痴心妄想了。此事百年一遇。即便是可口可乐公司,也没见过它把其他东西卖到如此登峰造极的地步。所以,大多数企业选择上新品,不断地上新品。不仅仅是在同一产品线内推不同的包装、不同的规格,还要从单一系列向多系列延伸,甚至从一个细分市场向多个细分市场进军。老板们信奉的是:与其提高单产,不如跑马圈地。只有延伸产品线,企业才能成长。 Imagine Coca-Cola the same as selling a recipe and a red bottle, a corporate empire it? Do not wishful thinking. This event once in a century. Even the Coca-Cola Company has not seen it sell anything else to the top. Therefore, most companies choose new products, constantly new products. Not just push different packs, different specifications within the same product line, but also extend from single series to multiple series, and even march into multiple market segments from one segment to another. Boss is believed is: Instead of improving yields, it is better to race stitches. Only by extending the product line, companies can grow.