制播分离是现阶段广电媒体内部机制改革中的热点话题,在实践中不仅是在大型的季播活动中,而在一些电视综艺活动中的导演也要具有一定市场化策划的意识。对此,电视综艺导演在市场化策划的发展中,充分的利用各种资源优势,不断的拓展自身的制作以及经营思路,才可以充分的发挥自身的内在优势,对此本文主要对电视综艺导演的市场化策划意识进行简单的探究分析。 Separation of broadcasting and broadcasting is a hot topic in the reform of the internal mechanism of radio and television media at this stage. In practice, it is not only in large-scale quarterly broadcasting activities, but also in some television variety-oriented activities. In this regard, the TV variety director in the development of market-oriented planning, make full use of all kinds of resources, and constantly expand their own production and business ideas, we can give full play to their intrinsic strengths, this article mainly on the TV variety director Market-oriented planning awareness of a simple exploration and analysis.