Computational models of eye-movement control during reading provide precise quantitative descriptions of the perceptual, cognitive, and motoric processing that guide readers eyes, but are based on numerous equivocal a priori theoretical assumptions.This article describes an altative approach to understanding eye-movement control: Using reinforcement leing to examine how complex eye- movement behaviors emerge from the requirement to identify words rapidly in the context of known psychological and physiological constraints (e.g., limited visual acuity).An example simulation is reported, as are key results from an fMRI experiment that demon- strates that structures implicated in reinforcement leing support the leing of eye-movement behavior in humans.