“讲故事,永远胜于讲道理。”学会讲故事是一种思维,也是一种技巧。江西人民出版社新出的《故事思维》一书,是将故事思维应用于营销传播的第一人安妮特·西蒙斯(Annette Simmons)的奠基之作,畅销全球10余年。她开创性地提出传播沟通中常用的六大类故事,并详细阐释了在何种情况下、如何讲述这些故事:从获取投资人信任到赢得商业合同,从团队建设到营销活动的开展,深度阐述了用故事提升组织及个人 “Telling a story is always better than telling reason.” Learning to tell a story is a way of thinking and a trick. Jiangxi People’s Publishing House book “Story Thinking,” a book, is the cornerstone of Annette Simmons, the first person who applied story thinking to marketing and communication, and has been selling well for more than 10 years worldwide. She pioneered six major types of stories commonly used in communication and elaborated on the circumstances under which these stories are told: from obtaining investor confidence to winning a commercial contract, from team building to marketing activities, depth Describe the use of stories to enhance organizations and individuals