1999年,弗雷斯·安德森(Forrest W.Anderson)与哈德利(Linda Hadley)共同撰写了名为《确立可评估的公共关系目标》白皮书,10年后,弗罗里达大学公关研究所推出了《如何确立可评估的公共关系目标(更新版)》(简称《更新版》)。《更新版》强调在清晰、可衡量的,与商业目标相一致的公共关系目标的引导下,企业要求会更为具体,而公共关系活动也会获得更大的成效。本刊就该项研究的适用性和战略意义,与《更新版》作者之一弗雷斯·安德森进行探讨 In 1999, Forrest W. Anderson and Linda Hadley co-authored a white paper titled “Establishing the Objectives of Evaluable Public Relationships.” Ten years later, the University of Florida Public Relations Institute Launched the “How to Establish an Objective of Evaluable Public Relations (Updated Version)” (“Updated Version” for short). The Update emphasizes that business requirements will be more specific and public relations activities will be more effective, guided by clear, measurable, and public relation goals that align with business goals. This publication discusses the applicability and strategic implications of the study with Frees Anderson, one of the authors of the “newer edition.”