随着我国科技不断进步发展,网络信息技术逐渐成熟,21世纪进入新媒体互联网络时代。由于新媒体技术的飞速发展,改变了人们日常生活方式,尤其是当代高职院校学生作为新时代的主要代表群体,对新鲜事物接受能力强、兴趣高,受新媒体时代的影响也较深,因此,使高职院校党建工作具有很大挑战性,在新媒体视域背景下,加强党建工作的创新,促进院校党建工作发展问题,成为高职院校工作中重要内容之一。本文针对高职院校党建工作具有的重要意义,详细分析了目前我国高职院校,在新媒体视域下的党建工作所面临的相关问题,并提出了有关高职院校党建工作在新媒体视域下的创新策略。 With the continuous development of science and technology in our country, the network information technology has gradually matured and entered the era of new media Internet in the 21st century. Due to the rapid development of new media technologies, people have changed their daily lifestyles. In particular, contemporary students in higher vocational colleges, as the main representative groups in the new era, are receptive to new things, have high interests and are deeply influenced by the new media era Therefore, under the background of new media, it is very challenging to enhance the party building in higher vocational colleges. It is also an important part of the work in higher vocational colleges to strengthen the innovation of party building and to promote the development of party building in colleges and universities. This article aims at the important significance of party building in higher vocational colleges, analyzes in detail the problems that our country’s higher vocational colleges now face in the party building under the new media perspective, and puts forward some suggestions on the work of party building in higher vocational colleges Innovative Strategy in Media Field.