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吉祥物在现代社会的象征意义和使用价值已经得到极大的延伸和发展,用在了更为广泛的人际交流活动中,如运动会、博览会,尤其是在奥林匹克运动会上,吉祥物的重要作用更加突出。尤其在近些年的奥运会中,吉祥物的民族个性、象征意义、文化内涵和艺术品位越来越加强,已经成为一体化的文化新景观。本文从体育社会学的角度分析了大型运动会吉祥物的文化内涵。
The mascot symbolism and value in modern society has been greatly extended and developed, used in a wider range of interpersonal communication activities, such as games, fairs, especially in the Olympic Games, the more important role of mascot more prominent. Especially in the Olympic Games in recent years, the mascot’s national character, symbolic meaning, cultural connotation and artistic taste are more and more strengthened, and have become an integrated cultural new landscape. This article analyzes the cultural connotation of the mascot of the Grand Games from the perspective of sports sociology.