企业根据自身的核心能力,不断对核心业务进行调整,就能实现核心能力与利润区的匹配。利润区在价值链中所处的环节不是固定不变,而是不断转移的,传统的盈利业务有可能变成今天的无利润区。因此,企业须基于自身的核心能力,顺应科技、信息技术的发展和消费文化的变迁,不断对自身的业务进行定位与转型。 Enterprises according to their own core competencies, continue to adjust the core business, we can achieve the core competencies and profit area. Profit area in the value chain where the link is not static, but constantly shifting, the traditional profit-making business may become today’s non-profit area. Therefore, based on their own core competencies, enterprises should constantly adapt and transform their businesses according to the development of science and technology, information technology and consumer culture.