手机电视产业未来有庞大的市场,目前国际上还未形成统一技术标准,对我国来说既是机遇也是挑战。论文在对国内外手机电视知识产权和标准现状进行充分调研的基础上,从知识产权和标准战略的视角,对发展我国手机电视产业面临的专利、技术路线、监管政策与产业融合、国家标准制订突出问题进行了深入分析,探讨了推动我国手机电视产业健康、有序发展的途径和对策。 The mobile TV industry has a huge market in the future. At present, a unified technical standard has not yet been formed in the world. It is both an opportunity and a challenge for our country. On the basis of fully investigating the status quo of intellectual property rights and standards of mobile TV at home and abroad, from the perspective of intellectual property and standard strategy, this paper analyzes the development of China’s mobile TV industry facing the patent, technology route, regulatory policy and industry integration, national standards Highlighting the issues conducted in-depth analysis to explore the healthy and orderly development of China’s mobile TV industry, ways and countermeasures.