信息不对称是导致采摘旅游市场信息供给不平衡的重要原因之一。本文从信息不对称这个角度入手,探讨如今采摘旅游信息传播模式的发展现状和问题,分析造成采摘旅游市场信息不对称的原因,并从政府、采摘园、旅行社三个角度为采摘旅游的解决信息不对称提出可行性建议。 Asymmetric information is one of the important reasons leading to imbalance in the supply of tourism market information. This article starts from the perspective of asymmetric information, discusses the present situation and problems of the current pattern of picking tourism information, analyzes the reasons for the asymmetric information of picking tourism market, and picks the solution information of tourism from three aspects of government, picking garden and travel agency Asymmetry put forward feasible suggestion.