第一种是优惠型。主要是指给顾客让利的实惠型促销。但降价促销容易产生两个问题 :一是容易让消费者产生期待心理 ,等待再次降价 ;二是容易陷入降价大战中 ,但应在关键时候一步到位 ,打对手一个措手不及。第二种是联谊型。就是旨在促进友谊促销。从表面看 ,它和促销无关 ,但对 The first is a discount type. Mainly refers to the benefits to the customer tangible benefits of promotion. But the price cuts are prone to two problems: First, it is easy for consumers to have the expectation that they will wait for another price cut. Second, they will easily fall into the price war, but they should be caught unprepared in the crucial moment. The second is a friendship type. It is designed to promote friendship and promotion. On the surface, it has nothing to do with promotions, but right