本文以旅游产品符号学特性为研究基础,结合咸宁市的实际情况,以咸宁当地民俗文化为切入点,充分利用当地竹木资源,研究竹木旅游产品的开发策略,为咸宁特色竹木旅游产品的开发提供理论基础。 Based on the actual situation of Xianning City and the local folk culture of Xianning, this article takes full advantage of the local bamboo resources to study the development strategy of bamboo tourism products, Provide a theoretical basis for the development.