近年来互联网+的提出,给很多行业带来了新的发展机遇。将互联网与乡村旅游相结合,拓宽了乡村旅游的营销渠道,丰富了乡村旅游的消费模式,对乡村旅游的发展有着很大的促进作用。但是受到落后的观念、缺乏人才等因素的影响,互联网在乡村旅游中的发展受到了一定的阻碍。本文的写作目的就是通过对现阶段互联网在乡村旅游应用中存在的问题进行分析,从而总结出互联网时代乡村旅游的发展策略。 The proposal of Internet + in recent years has brought new opportunities for development in many industries. The combination of internet and rural tourism broadens the marketing channels of rural tourism and enriches the consumption patterns of rural tourism, which greatly promotes the development of rural tourism. However, influenced by the backward concepts, lack of talents and other factors, the development of Internet in rural tourism has been hindered. The purpose of this paper is to analyze the existing problems in the application of rural tourism in the Internet at this stage, and to sum up the development strategy of rural tourism in the Internet age.