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本文以精神经济理论中的精神产品这一全新的视角来看待当代好莱坞的发展。精神产品对于好莱坞就是生命。好莱坞的经营理念就是摸清观众的心理,找到合适的精神内容来吸引观众,达到盈利。精神经济的时代的电影从业人员不能一直局限于像传统电影生产那样只关注电影本体生产,只注重电影本体精神内容,应当更加注重电影产业中在各个环节中精神内容的价值,一方面着力挖掘丰富的精神内容,一方面努力拓展呈现精神内容的精神产品的种类和样式。
This article takes the brand-new perspective of spiritual products in the theory of mind economy as an example to view the development of contemporary Hollywood. Spiritual product is life for Hollywood. Hollywood’s business philosophy is to find out the audience’s psychology, to find the right content to attract the audience to achieve profitable. The film industry in the era of spiritual economy can not always be limited to focusing on the production of film itself as in the traditional film production but only focusing on the content of the film ontology. More attention should be paid to the value of spiritual content in all aspects of the film industry. On the one hand, The spirit of content, on the one hand efforts to expand the spiritual content of the spiritual content of the type and style.