商标淡化是指由于使用在非类似商品或服务上的在后标志与在先的驰名商标相同或近似,使消费者在两商标之间产生联想,并导致在先商标的显著性丧失或严重削弱的现象。尽管我国目前没有关于商标淡化的立法,有关部门提出的商标法第三次修改稿草案也没有涉及商标淡化问题,但理论界已有不少人主张我国应引入商标淡化制度。 Trademark dilution refers to the fact that the use of a later mark on a non-similar product or service is the same or similar to a prior well-known mark, causing the consumer to associate between two marks and result in the loss or serious impairment of the prior mark The phenomenon. Although there is no legislation on dilution of trademark in our country at present, the draft of the third revision of the Trademark Law proposed by relevant departments does not involve the dilution of trademark. However, many people in theorists have argued that our country should introduce the trademark dilution system.