“内容为王”一直是传统媒体的立足点与核心竞争力。但在一日千里的新媒体时代,传统媒体受到的冲击既有对内容坚守的困惑与纠结,也不乏对渠道建设的憧憬与向往。在焦虑前行中,内容生产依然是传统媒体的制胜法宝,构建内容自信是电视媒体打造品牌、积累影响力的头条法则,也是在新媒体领域获取话语权的敲门砖。 “Content is king ” has always been the foothold and core competitiveness of traditional media. However, in the new media era, the impact of traditional media is not only confused and entangled in the content, but also longing for the channel construction. In the process of anxiety, content production is still the magic weapon to win the traditional media. Constructing content self-confidence is the first rule that the television media builds brand and accumulates influence. It is also the stepping stone to get the right to speak in the new media field.