论文部分内容阅读
日前,为了进一步了解韩国时尚产业的品牌营销管理经验,加强中韩时尚产业品牌之间的交流与合作,中国纺织工业联合会副会长张莉率领北京赛斯特、雪卡露莎、圣三利、靓诺、五色风马、京工、大华天坛、金蓑依,浙江雪歌、婉甸、辛德、富润、天津应大、青岛即发以及银川和信阳光等17家单位的20多位中国服装品牌企业总经理、营销或设计高管赴韩国,在首尔大学接受“时装品牌首席执行官培训课程”。据悉,该课程是首尔大学产业教育研究院为韩国时尚产业品牌高管组织的经典课
Recently, in order to further understand the Korean fashion industry’s brand marketing management experience and strengthen the exchanges and cooperation between China and South Korea’s fashion industry brands, Zhang Li, vice president of China Textile Industry Federation, led the Beijing Sestre, snow card Rosa, the third Lee, Liang Connaught, five-color wind horse, the Beijing Workers, Dahua Temple of Heaven, Jinyi according to Zhejiang Snow Song, Wan Austin, Sindh, Furun, Tianjin should be large, Qingdao is made and Yinchuan and letter sunshine 17 units 20 Many Chinese clothing brand general manager of marketing, marketing or design executives went to South Korea, Seoul University to accept “fashion brand CEO training course ”. It is reported that the course is a classic class organized by Seoul Institute of Industrial Education as a Korean fashion industry brand executives