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借助于互联网进行的将产品从生产者转移到消费者的所有中间环节的营销范式被定义为辐射广、投入低、见效快的营销新范式,其区别于传统交易无中介组织参与,但又具备传统交易的订货、网络结算和产品配送等功能。然而基于电子产品行业的网络化营销并未完全受益网络营销,衍生出诸如交易、结算、配送等风险,相对传统交易,掣肘电子产品行业网络营销风险的扩张新对策可以是模糊综合评价法。
The marketing paradigm with Internet over all intermediaries that move products from producer to consumer is defined as a radically new, low-investment, quick-selling marketing paradigm that is distinct from the traditional intermediary-less intermediary but with Traditional trading order, network settlement and product distribution and other functions. However, based on the electronics industry, networked marketing does not fully benefit from network marketing, deriving risks such as transaction, settlement, distribution and other issues. Compared to traditional transactions, the new countermeasure for restricting network marketing risks in electronics industry can be fuzzy comprehensive evaluation.