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周末,TCL董事长李东生通过微博回复了一个网友询问TCL自建体验店的建议。网友希望TCL这样的品牌,能够像苹果,像格力一样,在全国的一二线城市开连锁性质的品牌体验店,并询问TCL有无这样的规划。李总回复说,体验店对于提升品牌形象,展示产品等能起到很好的作用,TCL会加强这方面的建设。这说明黑电品牌在一二线城市以体验店为主的专卖店模式已经纳入到了大品牌的渠道规划中。这一做法虽然在很大程度上是品牌提升的需求,而从另一个角度看,专卖店之于家电企业,已经成了平衡渠道布局的一枚重要的棋子。这也证明,不同品类和品牌的专卖店的作用不一样,经营的手法也就有所不同。
Weekend, TCL chairman Li Dongsheng through microblogging reply a netizen asked TCL self-built experience shop recommendations. Netizens hope TCL such brands, like Apple, like Gree, open the chain in the first and second tier cities in the brand experience store, and asked TCL whether such a plan. Mr. Li replied that the experience store can play a very good role in enhancing the brand image and displaying products, etc. TCL will strengthen the construction in this area. This shows that black brand in a second-tier cities to experience the store-based store model has been incorporated into the channel of the big brand planning. Although this approach is to a large extent the demand for brand promotion, and from another perspective, the store for the appliance business, has become an important pawn to balance the channel layout. This also proves that different categories and brands of stores is not the same role, business practices will be different.