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鉴于我国企业营销绩效中遇到的各种问题,需要对我国企业营销绩效和我国企业目前的发展状况进行深入的研究和分析,从而为我国企业营销绩效的发展提供一个建立在模糊多属性决策的方法和理论上的企业营销绩效多属性决策体系,进而为我国企业营销绩效的发展提供合理、有效、科学的方法和手段。
In view of the various problems encountered in the marketing performance of enterprises in our country, it is necessary to conduct an in-depth research and analysis on the marketing performance of enterprises in our country and the current development of Chinese enterprises, so as to provide a basis for the development of marketing performance in China. Method and theoretical multi-attribute decision-making system of corporate marketing performance, and then provide reasonable, effective and scientific methods and means for the development of corporate marketing performance in our country.