当前,有线电视台与无线电视台合并、频道整合是电视管理操作层最热门的话题。我国电视业的发展从“四级办电视”到现在的网台分离、两台合并,频道资源从量的扩张逐步走向分众化、专业化发展的质的转变,其目的都在于对电视媒介组织现有的频道资源、节目资源、人才资源、广告资源、设备资源、受众资源以及无形资 At present, the combination of cable television stations and wireless television stations, channel integration is the most popular television management layer topics. The development of China’s television industry from the “four-run TV” to the current network separation, the two mergers, channel expansion of the amount of resources from the gradual to sub-focus, the professional development of the qualitative changes, its purpose is to television media organizations The existing channel resources, program resources, human resources, advertising resources, equipment resources, audience resources and intangible assets