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本文回顾了旅行社行业产生的时代背景,结合当前现状分析了传统中小旅行社在带给游客的经济、方便、专业三个方面的优势已不再。之后总结出传统中小旅行社要生存可以选择的两条道路。笔者2014年在青岛某全国大型旅行社集团旗下的一家门市挂职锻炼了几个月,该门市同时还是另一家小型旅行社的地接部门。所以不管是从组团还是地接,看到了传统旅行社的惨淡经营。今年六月份中国旅游研究院院长戴斌在台湾第二届两岸
This article reviews the background of the travel industry and analyzes the current advantages of the traditional medium and small travel agencies in bringing economy, convenience and professionalism to tourists. After that summed up the traditional small and medium travel agencies to survive two options to survive. In 2014, the author went to work in a store in Qingdao, one of the nation’s major travel agency groups, for months. The store is also the gateway to another small travel agency. So whether it is from the group or the ground, saw the dismal management of traditional travel agencies. In June this year, Dai Bin, dean of China National Tourism Research Institute, was on the second cross-Strait in Taiwan