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在搭建腾讯AdExchange广告实时交易平台后,腾讯在2013年推出了需求端平台腾果,背靠具有海量资源和数据的腾讯这棵大树,在智能化广告趋势下,腾果未来要走一条更精准、更智能之路。平台的差异化优势在哪里?腾果的资源全部是来自腾讯的优质资源,能够把腾讯集团能够能打通的资源和数据,基本都打通,包括腾讯视频、腾讯微博、
After setting up the Tencent AdExchange real-time trading platform, Tencent launched the demand side platform Tenguo in 2013, backed by the giant tree of Tencent with massive resources and data. Under the trend of intelligent advertising, Tencent should go one step further Accurate, smarter way. Tencent advantage of the platform where? Teng fruit resources are all from Tencent’s quality resources, able to get through Tencent Group’s resources and data are basically opened up, including Tencent video, Tencent microblogging,