高校文化建设的“缺位”制约了学生综合素质的形成与人才培养质量的提高。企业文化与高校文化的同一性决定了高校文化建设与企业文化建设的相互借鉴性。基于企业文化视野的生存竞争文化、人本文化、创新文化、服务文化和奉献文化,应该成为贯穿高校文化建设的重要内容。 The “absence” of cultural construction in colleges restricts the formation of comprehensive quality of students and the improvement of the quality of personnel training. The identity of corporate culture and college culture determines the mutual reference of the cultural construction and corporate culture in colleges and universities. The culture of survival and competition, humanistic culture, innovative culture, service culture and dedication culture based on the corporate culture should become the important content throughout the cultural construction of colleges and universities.