在销售界,样品试用作为促销工具为人熟知。上世纪90年代初。宝洁公司飘柔洗发水进入中国市场,为了改变中国消费者护理观念而采用样品试用的促销方式,并且一炮打响,自此样品试用这种促销工具才被中国商家逐渐采用,目前已成为非常重要的促销方式.甚至可以说到了滥用的地步。那么什么样的产品才适合该促销方式?有哪些因素影响样品试用的效果?又该怎样做才能使该促销工具更有效呢? In the sales world, sample trials are well known as promotional tools. Early 90s of last century. Procter & Gamble Rejoice shampoo into the Chinese market, in order to change the concept of consumer care in China and the use of sample testing methods of promotion, and an instant hit, since the sample trial of this promotional tool was gradually adopted by Chinese businesses, has become a very important promotion Way, even to the point of abuse. So what kind of product is suitable for the promotion method? What factors affect the sample trial results? What should be done to make the promotion tool more effective?