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近年来,安徽省太和县邮政分公司面对数字媒体的快速发展给传统报刊发行业务带来的冲击,紧密结合当地市场情况,重点加大对校园报刊市场的开发力度。该分公司以“精选产品、项目带动、强化营销、持续推动”的经营思路,推动校园报刊业务转型发展,邮发校园报刊的影响力持续提升。校园报刊已逐步成为太和邮政报刊发行专业主要的收入增长点。据统计,近4年来,太和邮政校园报刊业务的规模逐年递增,全县的校园
In recent years, Taihe County Post Office in Anhui Province, faced with the impact of the rapid development of digital media on the publishing business of traditional newspapers and periodicals, closely combined with the local market conditions, focused on intensifying the development of the campus newspaper market. The branch office promoted the business transformation and development of campus newspapers and magazines with the management idea of “selecting products, promoting projects, intensifying marketing and continuing to promote”, and the influence of the postal and campus newspapers continued to improve. The campus newspaper has gradually become the major revenue growth point for Taihe Post and press. According to statistics, in the past 4 years, the scale of Taihe Post Campus newspaper business has been increasing year by year. The county’s campus